St. Paul, MN – Benefit Auction Institute, founded by Benefit Auctioneer Specialists Connie and Kurt Johnson (Kurt Johnson Auctioneering, Inc. of the Midwest) and Christie King, (C King Benefit Auctions of the Southeast), announces its launch, aiming to re-imagine the way nonprofits raise benefit auction funds.

Benefit Auction Institute has been working for two years to become the go-to resource for all things benefit auction. Merging their 50+ combined years of benefit auction market intelligence, Benefit Auction Institute has set its sights on helping nonprofit organizations raise funds more creatively, work more efficiently and deliver memorable experiences while exceeding revenue goals.

Benefit Auction Institute will accomplish this through in-person and online education classes and online resources such as auction vendor directories, a blog and more. Those who take advantage of these offerings will streamline processes and influence key decision-makers, all with the goal of creating results-driven benefit auctions.

With over 2.3 million nonprofits in the US in 2015, there is enormous competition for donor dollars. Setting one’s cause apart in ways that resonate with 21st century donors is tantamount to success. The launch of Benefit Auction Institute promises to empower nonprofits and their volunteers to do just this. 

Says President Connie Johnson about the unique value of Benefit Auction Institute, “You don’t have to go it alone. Merge your talents with our experienced network and join our benefit auction revolution. Anything is possible!”