Better Benefits Blog

It is better to have 200 informed, engaged and committed attendees at an event who are ready to spend money, than 400 people who are learning about your organization for the first time. Informed. Engaged. Committed. You get your guests to that place with a communications plan that interacts with them throughout the entire year. Once you have an informed and engaged audience, you can implement the following five cost-effective tips for event promotion: Read more

You’ve prepared everything for your gala/auction event including invitations, item procurement, forms and the venue. You’re all set for the big night, right? Not necessarily. What have you done to inform your guests of the big ticket items that will be offered during your event? Read more